University of Chicago
Physical Sciences Division

Challenge

Expand the Division's visibility and elevating its reputation with a holistic insights-based strategic plan for communications and marketing.

Solutions

  • – I am creating Communications infrastructure to improve my team’s capacity and ensure brand alignment throughout the Division. 
    – I am supervising and mentoring communications professionals in the Division, in order to provide them with guidance, support for their efforts and improve interdisciplinary collaboration. 

  • – I conducted a Communications needs assessment to address pain points and increase the capacity of our team and Division. 
    – I redesigned the Division's monthly newsletter for strategic alignment with business priorities. Our click rate increased across all of our audiences.
    – Developed a content calendar and project management system
    – Website redesign (in progress)

  • Provided strategic advise and guidance to redesign our content efforts. Under my leadership, my new content team has produced:
    – +20 PSD original stories (June-Nov. 2023)
    – New recruitment collateral for graduate programs
    – Created at least 2 new content series: PSD in Practice and Meet our Faculty

Work Samples

Trailblazers Wall

I coordinated and managed the execution of the Trailblazers Wall, an interactive art history project that celebrates the life and work of some of the many scientists who have pushed the boundaries of science and history within the PSD.

Trailblazers Wall Unveiling event

South Side Science Festival

For the second year I led a multi disciplinary and multi unit team to develop marketing and communications for the South Side Science Festival. The efforts of my team resulted in doubling attendance from the previous year, increased media coverage by 200%, and created a more robust brand that better aligned with the University of Chicago. In only two years, this event has become a main part of the University’s strategic priorities of Inclusive Innovation. 

PBS South Side Science Festival coverage

WGN9 Feature

Chicago SunTimes Feature

I work with our Alumni Relations and Development team to create programs, campaigns, and efforts to streamline fundraising and increase our relationships with donors. I oversee the production and development of the annual report (see below) for our donor and alumni audience, as well as for University leadership.

Annual report video, 2023

Annual report video, 2022