marce reyes

I worked at Idea Couture in Mexico over many years and in different capacities (full-time, freelance, part-time, etc.), always as Editor-In-Chief. My responsibilities included: 

• Coordinating and overseeing all editorial content in different formats.

• Working closely with the Research and Design Strategy Departments to define and refine research methods, define qualitative parameters for research, and create content structures for our findings, observations, and insights.

• Interpreting complex concepts into more accessible information, both for the team and for our stakeholders.

• Creating frameworks for different types of content.

• Improving methodologies and processes for the Research department.

• Content writing and translating.

• Overseeing all the content for our playbooks, executive presentations, templates for workshops, executive presentations, templates for workshops, and storytelling in different formats (video, innovation board games, card decks, etc.)

• Proofreading all written material.

• Translating Spanish-to-English and English-to-Spanish.

Projects include: Pepsico, Estée Lauder Co, P&G, ACE Insurance, Pernod Ricard, amongst others. 

Due to confidentiality reasons, work samples provided upon request.