City of Austin - Office of Innovation
Content Strategist - Bloomberg i-Team
CHALLENGE - Help Austin residents stay in their neighborhoods.
SOLUTION - Redesigning city services/experiences through content. I was part of a special team under a grant from Bloomberg Philanthropies funded to research and redesign services that address displacement mitigation.
HOW I SOLVED IT
Redesign of user-centered content
Content recommendations/Best content practices - both internally and to our client department
Redesign experiences through content.
Made content more accessible for communities and City stakeholders.
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RESEARCH PROCESS AND LEARNINGS
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Define and structure i-team’s knowledge and how to move forward.
I co-created the concept of Service Paradoxes.
WORK WITH NEIGHBORHOOD HOUSING AND COMMUNITY DEVELOPMENT
Defined a new content framework for a City Council mandated website to inform homeowners of their options regarding selling their property.
Incorporated plain language guidelines and presented content in a step-by-step guide.
Developed the scope of work for Affirmative Marketing contracts.
Developed a content scorecard and guidelines to review existing Affirmative Marketing content and understand the department’s baseline.
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DISPLACEMENT MITIGATION ACTION ACCELERATOR
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Event designed to bring community ideas forward. This event required different content that participants needed to interact and work with.
Design and write pre-event content: GitHub site, newsletters and any other products regarding the event.
Design content that helped participants ideate, iterate and prototype their idea to fight displacement.